Advertisement Security Label Materials - Pharmaceutical Business review
Pharmaceutical Business review is using cookies

ContinueLearn More
close icon

Avery Dennison

Innovative Pharmaceutical Label Materials for Identification, Security and More

More info about Avery Dennison

Security Label Materials

Avery Dennison

The significant rise in counterfeit drugs necessitates the development of unique packaging features. One possible method is to include additional security features on or within the packaging by using specific label materials.

Anti-counterfeiting products in the Avery Dennison Fasson® range incorporate specific properties in the adhesive, face material or backing. These properties include, among others, UV fluorescent fibres, holograms, micro-print and UV fluorescent threads etc.

For product integrity and increased security, tamper-evident solutions using destructible films can also be used in a number of pharmaceutical packaging applications.

Anti-counterfeiting products

In face materials:

  • Holograms
  • Fibres
  • Watermarks
  • Threads
  • Iridescent stripes
  • Reactivity to certain solvents

In adhesive/backing:

  • Threads
  • Taggants
  • Microfibres
  • UV back-imprint


Standard holograms are mainly used for decorative purposes. However, customised holograms are powerful tools when used in security applications.

  • The Fasson® product range offers more than 25 standard holograms
  • Customised design holograms in 2-D or 3-D technologies are possible, with a small minimum order size of 3,000m2
  • It is possible to register a customised design in the IHMA (Industrial Hologram Manufacturers Association) database for security and copyright protection

Tamper-evident solutions

Labels which change appearance or are destroyed when an attempt is made to remove them.

  • Destructible papers
  • Ultra-destructible PVC
  • Tamper-evident PEHD
  • Acetate and Acetate UD
  • Foamtac

Destructible films

Void-labels: A void label leaves a “VOID” message on the substrate when the label is removed.

  • The face material is a PET film, which can be matt or gloss
  • Printable by thermal transfer or laser
  • Available in white, silver and transparent or customised colors
  • The message (a text or a logo) can be customised
  • Label cannot be repositioned without leaving evidence of manipulation

Security threads

Threads can be inserted into the adhesive and are made of a film. They can be visible or non-visible.

  • Transparent, with a customer-specific micro-printed message
  • Transparent, with a fluorescent print coating
  • Holographic (4mm wide)


  • IR taggants are special additives that can be mixed into the adhesive without changing adhesive properties, and make the adhesive discolour when exposed to a special lamp
  • There are IR lamps that are very easy to handle (eg. in a pen)
Quick Contact Security Label Materials