Denny Bros have kickstarted their 75th anniversary year with a successful exhibition at the renowned Packaging Innovations.

The two-day event at the Birmingham NEC brought together hundreds of the industry’s leading suppliers alongside networking events and free seminars hosted by leading industry experts.

As a focus for this year’s event, Denny Bros showcased their range of wet peel labels, which are well-suited to repeat reference information such as product instructions or safety advice, and can suit a wide variety of products, including e-liquid bottles, cosmetics, agrochemical and the motor trade.

Denny Bros’ wet peel labels are also water and chemical resistant, benefit from easy-peel opening and being tear-resistant, and can hold information that stays with the product.

Reflecting on the show, Denny Bros sales director Stephen Jarrold said: “As always, we were delighted to be attending and exhibiting at Packaging Innovations.

“We came away with a decent amount of leads to follow up on and it was a good opportunity to showcase our product range and also to promote the fact that this year is our 75th anniversary.

“Sustainability remains a particular trend and we spoke to customers and potential customers about ways they could fit more information about their product on pack.

“We shared a stand with Willowbridge Labels, who are part of the Denny Bros Group, and they also had a good show with a high number of keen enquiries.”