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news.Effik Spain, a division of the European gynecological care is seamlessly deploying Cegedim Relationship Management's Mobile Intelligence for iPad via Software as a Service (SaaS) for its Specialty Care team.
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The company will also adopt Cegedim Relationship Management’s OneKey, the global healthcare professional (HCP) database, and insightful Mobile Intelligence Analytics.
Pharmaceutical CRM Solution is believed to deliver Operational Cost Effectiveness and 360-Degree View of Customers to gynecological care.
Mobile Intelligence is believed to optimize Effik Spain’s targeting and segmentation strategies through the solution’s innovative 360-degree customer view that promotes in-depth analysis of key decision makers and their influence networks.
In addition, Mobile Intelligence also consolidates the company’s multi-source data into a single view that would improve its Gynecological Care commercial team’s ability to understand and react to stakeholders’ behavior and activities there by helping in effective operation.
Moreover the solution has built-in configuration tools that allow for complete control over cost and scale of the solution as market shifts occur and the company’s needs evolve.