
Published
07 June 2011 | By INC Research
Large biopharms are caught between two powerful market forces: the pressure to maximize profits and the need for continual investment in their drug pipelines. For drug development executives, choosing which drugs to commercialize is all about trade-offs -- for example, passing over many pre-clinical compounds to aggressively pursue the highest probability clinical trials that maximize the likelihood of near-term revenue and earnings. Executives know that passing over promising compounds could mean missing their next big hit.
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