Zuellig Pharma Specialty Solutions Group (SSG) has created an anti-counterfeiting solution which combines both serialisation and SMS technologies. The key to creating this capability is the generation of a unique serial number which can be tracked and verified. The Track and Trace system enables a product to be tracked from the point of serialisation. It has been designed to create an ongoing product history whenever it is checked within the supply chain from distribution through to the retail outlet. The built-in rules and flags deliver real-time feedback which can be used to track and trace parallel trading or illegal diversion activity.
The anti-counterfeiting system can be used by the consumer to accurately verify a product at the point of purchase. This secure yet easily accessible system, delivers product data and authentication feedback in real time using SMS technology.
This is a flexible and powerful set of tools which can be structured independently or combined to deliver real time intelligence and product safety within a complex and difficult region.