Fast4wD Ogilvy’s Services

Programmes are developed to address the needs of not only the potential study patients, but also site staff, potential referring HCPs, and importantly, sponsor staff working closely with sites. Fast4wD Ogilvy’s services include:

• Up front strategic troubleshooting and forward planning (including contingencies) to maximise recruitment rates and retention
• Site and CRA training/coaching – i.e., recruitment planning, Confident Consent™, maximising patient engagement
• Study identity development – name, logo, key messages, designs, and imagery
• Development of patient recruitment toolkits to support site outreach activities – providing a menu of items to provide the flexibility to tailor the contents to the needs of different countries
• Development of materials to support the informed consent process
• Development of tools to support and maximise physician referrals
• Centrally coordinated media – print, radio, TV, internet – in countries where this approach is acceptable and necessary
• Global on-line pre-screening utilising Fast4wD Ogilvy’s FastScreen™ technology
• Application of “customer relations management” theory to the unique circumstance of a (long term) clinical trial, to maximise subject engagement and adherence