Innovaro Global Lifestyles

Innovaro Global Lifestyles is a subscription service, identifying and explaining emerging consumer trends, illuminating why consumers' lives and changing and what these changes mean for your business.

How is consumer life changing around the world? How do these changes affect your business?

Since 2001, Innovaro Global Lifestyles has helped clients understand how consumer life is evolving in key markets around the world. Our research identifies and explains key consumer trends, including emerging trends not covered by other sources, and delivers insights about how these trends will shape the future operating environment. It’s the perfect resource for professionals who work in trend-dependent functions such as consumer insights, strategy and planning, innovation, NPD, and market research.

Our research illuminates not only how consumers’ lives are changing but also why, giving clients a deeper understanding of the underlying drivers of consumer trends. To do this, we track developments in a range of categories from demography, to technology usage, to consumer values and attitudes.

As in all of our work, our singular focus is to provide a point-of-view on important consumer trends and what these changes mean for your business. Recently we’ve helped businesses understand the evolving consumer landscape and identify opportunities by answering questions like:

• How are new “just-in-time” social networking apps reshaping the way people socialize, work, and shop?
• What do we know about the early formative experiences and emerging behaviors of Gen Z, America’s youngest generation?
• How will the great recession alter long-standing consumer trends, in the US and globally?
• How will the availability of ultra low-cost cars like the Tata Nano reshape consumer habits and lifestyles in India and other emerging markets?
• How has the Russian retail sector been impacted by recession? What are it’s prospects for the next decade?
• What are the main factors that will shape the habits and choices of Millennial consumers in the coming decade?
• How will the rise in the number of wealthy Chinese change the country’s consumer market in coming decade?

In addressing these questions, we go beyond the surface analysis offered by many trend-spotting services to see the directionality and interplay of trends, giving you the information you need to understand global consumers and make more effective decisions.

Subscribe to Innovaro Global Lifestyles and gain access to:

• New research every week: we publish 50 briefs annually. You receive a steady stream of insights about the future of consumer life throughout the year.
• The complete research database – Your subscription also gives you access to the complete project database of Innovaro Global Lifestyles research from past project years. This includes over 500 research briefs and counting.
• Innovaros Futures Consortium – Innovaro Global Lifestyles clients automatically become members of our Consortium, which provides events and networking opportunities.

Innovaro Futures Consortium is a membership service for Global 1000 companies, leading nonprofits, and government agencies. Innovaro Technology Foresight clients automatically become members of our Consortium, providing:

• Exclusive events: we host two events per year where we unveiling our newest trend and foresight research, and provide networking opportunities with other consortium members
• An established peer network: consortium members gain access to a network of professionals who work in insight, foresight, strategy, and innovation at some of the world’s leading organisations.
• Annual onsite workshop: member organisations receive a half-day onsite presentation and workshop annually, where we guide your team through the implications and opportunities of our latest trend research.