For many years, Haselmeier has been internationally recognized for its innovative ideas and qualitative excellence in the medical technical field. This year is no different. The Haselmeier brand prevailed against other high-calibre competitors by winning the German Brand Award 2016. Haselmeier’s philosophy embraces a complex brand management that has contributed to the success of the company over the years.
Established at the behest of the German Bundestag more than 60 years ago, the German Design Council nowadays represents international design and brand activity in Germany with the German Brand Award. The aim of the award is to discover groundbreaking brands and brand makers and to champion these through a prize competition. Following a particularly rigorous nomination process, an expert panel of judges distinguishes companies who have made a name for themselves by virtue of their impressive brand expertise.
In December 2015, the German Design Council wrote to Haselmeier with the following:
“An outstanding example in your industry, your brand represents a unique contribution to the German brand and corporate landscape. You have therefore been nominated by the committees of the “German Design Council” and the “German Brand Institute” to take part in the “German Brand Award 2016 – Industry Excellence in Branding”.
The nomination itself is also a distinction as only outstanding brands are given the opportunity to participate in the German Brand Award competition.