
Published
23 September 2011 | By NNIT
What is the raison d'être for pharmaceutical companies? An ethical one would be that pharmaceutical companies must develop innovative products that make a difference for people. An improvement at even the smallest margins potentially translates into prolonged life or improved quality of life. So we measure at more and more delicate margins - hoping to discover the one magical compound in the alchemist's kitchen that has the potential to make a difference - and to become a blockbuster. Because, let's be honest: regardless of the noble work we are not in philanthropy. It's also tough business. Every day preceding the launch of a new drug is an investment. Eventually shareholders crave value for money.
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