Ths system will be used as a centralized Customer Relationship Management (CRM) platform by UCB Nordics for Specialty, Market Access and Key Account Management (KAM) commercial teams throughout Scandinavia.
Besides KAM, the agreement also includes Key Opinion Leader (KOL) and OneKey, the global healthcare professional database.
Mobile Intelligence’s KAM and KOL modules drive stakeholder interaction by generating meaningful dialogue between UCB Nordics and its stakeholders for more dynamic feedback-loop processes, the company said.
UCB Nordics is believed to benefit from Mobile Intelligence’s 360-degree view of stakeholders that allows its commercial teams to better utilize customer databases, thus improving visibility and promoting sales force effectiveness.