Powered by CVS/pharmacy and accessible through Viagra.com, the site offers men with erectile dysfunction (ED) an opportunity to purchase Viagra online (with a valid prescription) from a trusted source.
A recent review by the National Association of Boards of Pharmacy (NABP) has shown that as few as 3% of websites selling prescription drugs are legitimate pharmacies, and up to half offer foreign or non-FDA-approved drugs.
NABP executive director Carmen Catizone said that through ongoing analyses they have seen fake pharmacy websites luring consumers to buy counterfeit medicines which seem to be an easy purchasing experience, but it may be put their health at risk.
CVS/pharmacy will handle all of the back-end functions, including the authentication of all prescriptions.
Its online pharmacy has received accreditation from the National Association of Boards of Pharmacy’s verified internet pharmacy practice sites (VIPPS) program.
Primary Care Business Unit marketing group leader and senior director Victor Clavelli said that by offering men with ED convenient access and a legitimate alternative to purchase Viagra online, its hope is that Pfizer will help rein in the distribution of fake ED products.
Image: Counterfeit label maker. Photo: Courtesy of Business Wire.