Persistent’s PaxPro Brand Asset Lifecycle Management solution is a secure, policy-based solution designed to review and approve all media content within complex packaging and branding workflows.
It offers a robust, scalable, web-based Software-as-a-Service solution which accelerates innovation, ensures brand equity and faster time-to-market, and lowers development costs and risks through consistent brand imaging and packaging.
The PaxPro platform incorporates industry best practices for brand management processes such as Artwork & Labeling, Packaging Specifications, Marketing Materials Management, New Product Introduction, and Print Management.
Persistent Systems PaxPro Solutions vice president Bailey Caldwell said Persistent’s strong foothold in the consumer product and pharmaceutical space coupled with its innovative software development processes will help Aspen reduce time-to-market, lower development costs and risks, and increase brand value.