Launched in 1990 as an herbal energizer capsule, 30-Plus was a key brand for Ajanta Pharmaceuticals.
Dabur has identified health care as a key growth area for the future and is lining up a host of initiatives for this segment going ahead.
Dabur is now focused on quickly seizing attractive opportunities this transaction has created towards increasing its presence in the OTC health care market.
Dabur India group director Narang said the acquisition of ’30-Plus’ is part of an aggressive strategy to build capability on the OTC health care business and he is confident that this transaction helps them in their endeavor to further strengthen portfolio in this category.
Dabur natural healthcare products include Vatika for premium personal care, Hajmola for digestives, Réal for fruit-based beverages, and Fem for fairness bleaches & skin care.