Covectra said that the application provides data analysis features that can be used by brand owners and manufacturers to provide enhanced security for brand promotion and track purchase patterns of consumers.
The company claimed that the application also allows serialized human readable codes, that are unique to a unit package, to be entered into a smartphone. After the code is entered into the smartphone, the application checks it against the company’s AuthentiTrack software platform.
The platform can be used to monitor the product through all levels of distribution from the point of packaging throughout the supply chain and ultimately to the consumer. The consumer is then able to validate authenticity, communicate directly with the manufacturer, and enroll in product promotions programs.
Steve Wood, president and CEO of Covectra, said: “With this new Covectra application, smartphones can now provide instant access to consumers for authentication, product information and promotion activities. Pharmaceutical and medical device manufacturers are able to establish direct links with their patient base to provide valuable product information and updates.
“The Covectra methodology creates a sophisticated, streamlined capability to identify and prevent product diversion and counterfeiting, which, coupled with the AuthentiTrack software platform, provides a complete portfolio of software and packaging security solutions to protect as well as enhance consumer loyalty to any valuable brand.”