The product will be produced by Axxess Pharma’s wholly-owned subsidiary, AllStar Health Brands.
Axxess Pharma president Dr Daniel Bagi noted the addition of Muscle Explosion expands the potential market for the company’s products almost 20-fold, as that is the typical ratio for supplement to topical pain relief sales.
"In anticipation of the addition of Muscle Explosion, we have already finalized several formulas for the first wave of supplements, and expect to launch them this Quarter. The luster of the TapouT® brand is growing at an amazing pace world-wide, so we expect robust sales very quickly for this new product.
"As with our TapouT pain relief products, we will be launching in both retail and through a well-planned on-line sales strategy through our AllStar Health Brands subsidiary," Dr Bagi added.
TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids.
TapouT has endorsed high-profile professional athletes from the NBA, MLB, NASCAR and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online.