Performance Management in Medical Affairs - Pharmaceutical Business Review

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Published 01 November 2011 | By Kinapse

As Medical Affairs evolves and takes a more prominent role in the development and commercialisation of medicines, it needs a more robust approach to performance management. However, Medical Affairs must first be def ined in a way that is clear to all internal stakeholders. A definition of Medical Affairs accountabilities and deliverables which is supported by robust KPIs will help to align the Medical Affairs organisation, and importantly enhance cross-functional collaboration in the achievement of the goals of the business.

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