Internet usage of Indian General Practitioners - Pharmaceutical Business Review

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Published 22 September 2011 | By Kinapse

General Practitioners (GPs) form a vital part of the medical fraternity in India and are a major part of the pharmaceutical companies’ prescriber base. A rapid development has taken place in the use of Internet by the medical fraternity in India over a past few years and pharmaceutical companies have been making a lot of efforts to use Internet as a channel to connect to GPs both for marketing their products as well as knowledge sharing. A survey was conducted involving more than 100 GPs across 3 Indian cities to evaluate opinions and perceptions of the Indian GPs on their professional use of Internet. This paper tries to analyse their opinions and provide recommendations on how the industry can further use Internet to improve their reach to GPs.

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