Discovery Metrics – Creating the Right Balance - Pharmaceutical Business Review

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Published 22 September 2011 | By Kinapse

Metrics can be powerful tools for driving performance, but the measurement of effort and output in Discovery organisations is often felt to be in fundamental conflict with the need for the creative, unconstrained culture required to drive innovation. In addition, many would argue that Discovery metrics largely fail to yield benefits. This paper explores the reasons behind that, and looks at an approach to defining metrics that are ‘fit for purpose’.

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