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Apps & Digital Resources Vie for Top Honour at eyeforpharma Barcelona Awards

Two thirds of the finalists for the 'Most Valuable Patient Initiative' in the 2015 eyeforpharma Barcelona Awards have used interactive digital resources or mobile applications to engage with the patient; a tell-tale sign of the dominance of patient engagement as a focus for pharma right now. The list of finalists, announced today, includes Abbvie, AstraZeneca, Bayer, Janssen Healthcare Innovation and Novartis all vying for the ultimate accolade in pharma; to be crowned 'most valuable' to their patients.

For the full press release click here.